Who is CVC?

Good things come in smaller packages. That’s the idea behind CVC. We’re a medium/heavy duty brake pad manufacturer with outstanding products. Commercial Vehicle Components (CVC) may be a new name to you, but we have years of knowledge and experience in the industry. Because we’re a small company, we’re more nimble. Easier to work with. And extremely responsive to your needs. So you get what you need, when you need it.

It’s not just a promise. It’s our whole reason for being.

Gina Morse

Chief Executive Officer

EXPERIENCE: Gina Morse served as President and CEO of Orion Realty from 2002 to 2011. She has been on the Board of Directors of Morse Automotive Corporation, as well as Morse Automotive (Shanghai), Co., Ltd. Gina is currently a member of the Society of Automotive Engineers.

FOCUS: Gina is a people person. As co-founder of CVC, she makes sure she provides individual attention to each and every customer, so they get the products they need, when they need them.

Gina Morse
Chief Executive Officer
Office Toll Free: 1-844-335-MAXX (6299) ext.700
Local: 1-224-300-4659 Ext 700
Cell:1-847-778-5060
Email: gina.morse@cvcparts.com

Peter Morse

EXPERIENCE: Peter Morse founded Morse Automotive in 1991, and served as President and CEO until 2014. He was also on the Board of Directors with Automotive Distributors International from 2006 to 2012.

Previously, Peter was Chairman of the Brake Division of APRA from 1998 to 2000, Chairman of the Brake Manufacturers Council from 2001 to 2003, and on the Board of Directors for the Motor Equipment Manufacturers Association from 2003 to 2006. He has been on the Board of Directors for the Automotive Aftermarket Suppliers Association, and is currently a member of the Society of Automotive Engineers.

FOCUS: Peter joined Gina at CVC to zig while everyone else zags. He recognized an opportunity to create a different kind of company, one that cuts through red tape and quickly responds to customer needs.

Peter Morse
Office Toll Free: 1-844-335-MAXX (6299) ext.702
Local: 1-224-300-4659 Ext 702
Cell: 1-773-230-5720
Email: peter.morse@cvcparts.com

Jack Mitchell

Chief Operating Officer

EXPERIENCE: Jack Mitchell has over 30 years of experience in the automotive and truck parts industry, including 20 years at AutoZone, where he rose through the ranks to become Senior Product Manager and Vice President of Merchandising. Jack was Founder, Owner, and President of Perpetual Disc LLC, a distributor of Disc brake rotors to the automotive aftermarket, from 2003 to 2006.

Jack was also a Founding Partner and President of Automotive Distributors International LLC, a Subsidiary of Wanxiang America, from 2006 to 2010. He currently serves as an independent consultant to leading automotive and truck parts manufacturers.

FOCUS: Jack loves two things: anything automotive and helping companies succeed. He joined CVC to help its customers do just that, sharing his years of experience to make their paths a little easier.

Jack Mitchell
Chief Operating Officer
Office Toll Free: 1-844-335-MAXX (6299) ext.701
Local: 1-224-300-4659 Ext 701
Cell: 901-482-5057
Email: jackm@cvcparts.com

Guipu Xiao

General Manager of Commercial Vehicles Components (Shanghai) Co., Ltd.

EXPERIENCE: Guipu Xiao graduated from East China University of Science and Technology, receiving a bachelor’s degree in Polymer Science and Engineering in 1990, and a master’s degree in Polymer Materials Engineering in 1997. He also studied at Shanghai Jiaotong University, where he finished his Ph.D. program in Materials Engineering in 2007.

From 1997 to 2001, Guipu worked as a Senior Engineer at Shanghai Jiaotong University. After that, he joined Morse Automotive (Shanghai) Co., Ltd., serving as Vice President in R&D and Quality from 2002 to 2007, and as General Manager from 2008 to 2014. Currently he is the General Manager of Commercial Vehicles Components (Shanghai) Co., Ltd.

Guipu has been a member of the China Friction and Seal Materials Association since 1998.

FOCUS: Guipu is fascinated with materials, always looking for new and better ways to apply his learning to the manufacture of brakes and pads.

Guipu Xiao
General Manager of Commercial Vehicles Components (Shanghai) Co., Ltd.
Office Toll Free: 1-844-335-MAXX (6299) ext.704
Local: 1-224-300-4659 Ext 704
Email: guipu.xiao@cvcshanghai.com